5 Things You Can Do To Get More Customers From LinkedIn
© skyhitblog
In
any business, the most important thing is not to have best product with
the best price but to have solid relationships with your customers.
There
is no such thing as business to business; all businesses deal with
people to people relationships—at the back and front ends. Thus,
building trust both in offline and online environments is essential. One
of the most underrated social networks to aid you expand your
networking opportunities is LinkedIn. It is actually a huge network of
professionals that may lead you to your target market.
So
if you’re not doing good on other networks and also not using LinkedIn
then start using LinkedIn today. You can get a lot of LinkedIn Customers
if you use some small efforts…
In this article, we will tackle on five ways on how you can get quality LinkedIn customers and realize the power of this site.
1. Optimize Your LinkedIn company profile to become visible to LinkedIn Customers
Optimizing your LinkedIn business page is one effective way of improving your visibility in front of LinkedIn Customers.
- Write comprehensive description of yourself or your LinkedIn company pages.
- Upload a recent captivating photo on your headline.
- Also make your title catchy.
- Ask your business friends, personal friends and customers for good recommendations.
- Embed portfolio of your works to support and prove your integrity.
- Connect your LinkedIn account to your Twitter account so that updates will be visible in real time.
- Don’t forget to include your website links for added reference.
These are some simple and necessary things you can do to optimize your profile in LinkedIn.
The following ways suggest more Pro-activity to get a lot of LinkedIn Customers.
(Making an optimized profile is simply not enough if you want a lot of LinkedIn customers.)
In completing your profile box and writing summaries or descriptions in your profile page, maintain an active voice.
Next, what you should do is:
- Keep the first person’s tone, as if you are speaking directly with viewers—potential clients.
- Begin with stating your name because your name is a very important keyword, and continue with the rest of your story.
- Don’t use any technical jargon that can only be understood by those in your field.
- Use simple words and phrases where you see them fit.
2. Advertise on LinkedIn to get LinkedIn Customers
A
faster way of getting people land at your profile is by LinkedIn ads.
You can set the text-based ad to appear following some criteria like the
demographics of your intended market such as their gender, age,
industry, location, etc… LinkedIn calls this value-adding LinkedIn ads
service as “Direct Ads”. It will run for 30 days, costs at $25+.
LinkedIn guarantees a great number of impressions from LinkedIn
customers, but this is not tantamount of the number of click through.
3. Participate in Groups to get More LinkedIn Customers
To
increase your chances of being seen almost ubiquitously in LinkedIn,
join LinkedIn groups relevant to your niche. And build relations with
LinkedIn users. For example, if you are into the field of providing IT
services, you can form a new group and then invite LinkedIn users to
join it or connect with existing ones to meet interesting contacts. If
your membership is new, you can use the “Advanced Search” feature to
look for prospects (e.g. working in which company, background, etc.).
At
the same time, allow others to recognize you more effectively by
leaving a unique signature at the end of your post every time. As you
contribute sensible responses to group discussions and forums, you can
get hefty attention from LinkedIn users. Take advantage of the
recognition by reaching out to prospect clients by sending them a
personal message offering your solutions and services.
As
you are limited to join only up to 50 LinkedIn groups, choose the ones
that are relevant and will give most value to you. Also, be active and
focus on five at most. Else, keeping up with all conversations might be
difficult.
4. LinkedIn as a Loyalty Marketing Strategy
As
part of the Group feature, you can utilize LinkedIn to enhance your
current relationships with customers by giving them incentive through
Loyalty Marketing.
The
goal here is to make them your brand advocate. Start by keeping regular
dialogs with them and keep them tuned in with the latest updates about
your company’s products or services. Give them the benefit of receiving
the first news on upcoming promotions and special deals because they are
members of your group.
You
can also give them free tickets to seminars you will be holding. Treat
them as royalty and make them feel appreciated. Soon, you will see that
more and more will want to become followers of your focus group. This
trend will bring about more LinkedIn customers/ more conversion of sales
in the long run.
5. Connect to Up to Six-degree Friends
LinkedIn
empowers you to set up personal connections at a distance. And you are
not limited to having only your first-degree friends—meaning the ones
you personally know or are linked with as mere acquaintances. The power
of networking is not boxed in engaging only with first-degree contacts.
When
you view someone’s profile on LinkedIn, you also get a lot of other
information that you would only get otherwise by meeting the person. A
good plus here is that you can even have a clear vision of how many
degrees of separation you are from your potential customers.
With
LinkedIn, you can raise your visibility and credibility by getting the
right people to introduce you to other right people. Leverage with your
existing network then uncover with all connection opportunities with the
“Add Connection” link. Find your past classmates and colleagues. Make
ties with second up to six-degree connections to even enlarge your
network. You may add people on your own or utilize LinkedIn’s feature by
reviewing teh “People You May Know” list. Soon you’ll have a wonderful
resource—a database full of leads to follow through your sales pitch!
Final Words…
LinkedIn
makes it possible for businesses to operate not only locally but
globally and create one-to-one personal connection with virtually
everyone. As a business owner, you can surely update your customers
using Facebook, Twitter and other popular social media. But LinkedIn
should be your best friend, as it is able to harness the power of lead
generation. It is not a sales tool—but a mighty search tool! Showing
connections between people, it allows you to tap into more potential
clients and LinkedIn customers. Results don’t happen overnight though,
so be patient and you will be rewarded.
About the author:
Celina Conner is a Yoga Instructor, an alumna of Business Management at Martin College,
Australia and a mother of a beautiful daughter, Krizia. She has a
passion in cooking and formulating vegan recipes. Follow her adventures
on her Twitter.
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